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Interview with Yu Chengdong: why HUAWEI entered the notebook market? Sohu – Sohu of Barcelona science and technology science and technology Mao Qiying reported in February 22 morning news, HUAWEI released the MateBook notebook tonight in Barcelona high-profile in the entire PC industry "pan fried". PC has been recognized as "sunset industry" by the industry. Why is it necessary for Chinese mobile phones to "ride the muddy water"? How far can HUAWEI MateBook go? Millet, Lenovo pull hatred, HUAWEI how to see? After the conference, HUAWEI consumers BG CEO Yu Chengdong in an interview with the Sohu of science and technology said that HUAWEI was never easy to enter an industry, enter the PC industry do notebook premeditated, will be the first to enter the industry. Yu Chengdong for the following doubts were interpreted: 1, MateBook this product? Yu Chengdong thinks, MateBook this product "very" bar. One of them. Wind 10 system experience is very good, very suitable for business people office needs; second, compatibility is good enough, I hope apple like user experience, technology innovation to PC. PC industry technology is still lagging behind, will bring innovation. Mainly for the screen especially like; endurance is very strong; very convenient. Especially the fingerprint technology used by MateBook to solve the pain point of portable computer. Yu Chengdong said, 20 years has been inseparable from the notebook, but because of the traditional laptop endurance is poor, hard disk is also easy to bad, but also big and heavy, the user experience is unsatisfactory. Of course, there is controversy within the company, and after several years of preparation, HUAWEI decided today to launch a new generation of laptops. 2, MateBook can copy the legend of mobile phones? After breaking through 100 million, HUAWEI has launched smart watches, tablet computers and laptops, and its product lines extend to multiple fields. Yu Chengdong revealed that MateBook started hundreds of thousands of sales, and strive to achieve the goal of millions of units. At present, the global PC market in 2015 sales of 164 million, HUAWEI’s target sales is not big, but, when HUAWEI mobile phone began to do, in fact, this is expected. But today it’s sold billions of dollars. Hoping to create a miracle in the tablet market. 3, friends in the "black" HUAWEI? HUAWEI released MateBook into the notebook market, the millet and Lenovo can be said to be a stimulus, the media called "gravedigger" into PC, HUAWEI began to taunt rivals in the circle of friends. In response, Yu Chengdong responded by saying, "recently, HUAWEI also entered the notebook market. HUAWEI is not good at marketing, friends often black us. I hope you can see what HUAWEI can bring to the industry. But never second in my dictionary. HUAWEI will stick to it. "Yu Chengdong said, satisfied with this product, this is HUAWEI’s best product in the short term, do not think millet better than HUAWEI. "Friends will come to plagiarism," which is equivalent to today’s mobile phone manufacturers to copy HUAWEI mate7." 4, how to rebuild HUAWEI notebook channel? MateBo.

专访余承东:揭秘华为为何进入笔记本市场?-搜狐科技      搜狐科技 毛启盈 巴塞罗那报道   2月22凌晨消息,华为今夜在巴塞罗那高调发布MateBook笔记本,在整个PC行业“炸了锅”。PC被行业公认为“夕阳产业”,手机如鱼得水的华为何还要“趟这股浑水”?华为MateBook能走多远?小米、联想拉仇恨,华为怎么看?   发布会后,华为消费者BG CEO余承东在接受搜狐科技的专访时表示,华为从来不会轻易进入某个行业,进入PC行业做笔记本蓄谋已久,要进入行业就要做第一。   余承东针对如下疑点进行了解读:   1、MateBook这款产品怎么样?   余承东认为,MateBook这款产品“非常”棒。其一。Wind 10系统体验很好,非常适合商务人士办公需要;第二、兼容性要足够好,希望像苹果那样的用户体验,技术创新带到PC。PC行业技术仍然很落后,将会带来创新。主要是对屏特别喜欢;续航能力很强;非常便捷。尤其是MateBook使用的指纹技术,解决便携电脑的痛点。   余承东说,20年来自己已离不开笔记本,但是,由于传统的笔记本续航能力差,硬盘也容易坏,而且又大又重,用户体验不尽人意。当然,公司内部也存在“争议”,在经过数年准备后,华为今天决定推出新一代的笔记本电脑。   2、MateBook能否复制手机的传奇?   华为手机在销量突破1亿之后,先后推出了智能手表,平板电脑和笔记本电脑,产品线延伸到多个领域。余承东透露,MateBook起步销量几十万,力争达到百万台的目标。目前,全球PC市场2015年销量1.64亿部,华为的目标销量并不大,但是,华为手机才开始做的时候,其实也就这个预期。但是,今天却销售量过亿。希望在平板市场创造一个奇迹。   3、友商在“黑”华为?   华为发布MateBook进入笔记本市场后,对小米和联想可以说是一个刺激,有媒体称“掘墓人”进入了PC,华为竞争对手开始在朋友圈冷嘲热讽。对此,余承东回应称,“近期,传出华为也要进入笔记本市场。华为不善于营销,友商经常黑我们。希望大家看看华为能够产业带来什么。不过,在我的字典里从来没有第二。华为会坚持做下去。“   余承东说,对这款产品表示满意,这是华为短期内最好的产品,不认为小米比华为好。“友商都会来抄袭,就相当于今天手机厂商抄袭华为mate7。”   4、如何重建华为笔记本渠道?   MateBook定价在4000-1万元之间,价格并不便宜。余承东认为,低价意味着低成本,要将东西做的更好,价格更贵点。目前,华为终端利润率并不是很高,主要是要推出好产品。他认为,现在电脑城的诸多品牌电脑,垃圾产品居多,因此宁缺毋滥,不会去细分更多的单品出来。   在渠道方面,笔记本和手机用户人群并不完全重合,余承东认为,要通过电商等模式重建IT渠道。华为消费者业务MBB家庭产品线总裁杨志荣在接受搜狐科技采访时表示,渠道管理加大布局,共享手机渠道能力体系。华为笔记本2016年将进入全球10多个国家和地区。   记者观察:   余承东对MateBook充满激情,这只是华为进入笔记本市场的一个原因。正如余承东自己所言,华为不打没有准备的仗,譬如目前还不进入电视机市场。而做笔记本有充足的准备。但是,我们应该看到PC市场和手机市场截然不同,尤其是更新换代比较慢,销量体系和手机玩法迥然不同。余承东进入要做第一,这让联想等感受到了压力,但是应该看到华为笔记本还是一个新兵,玩转PC市场需要一个过程,要做到第一先过了联想再说。相关的主题文章: