Automotive home focus online Qin denied access to safe car – Sohu Technology-segotep

Car home focus online: Qin denied access to safe car – Sohu science and technology guide, the current second-hand car business or lose money, in the incubation period. Both B2C and C2C are available." For the car home, pick up a good car rumors, Qin sent the answer is "I haven’t seen their people in the last three months."". Reporter Wang Xin reported in Beijing in 2015, the car home harvested a beautiful financial results. Data show that in the fourth quarter of 2015, auto home net revenue grew 46.3% to 1 billion 81 million 500 thousand yuan, exceeding nine consecutive quarters of expectations. In 2015, net revenue rose 62.4% to 3 billion 464 million yuan, adjusted net profit rose 36.2% to 1 billion 103 million 100 thousand yuan year-on-year. However, behind the high growth of net business is also insufficient, can be seen from the data, last year the car home revenue growth and net profit growth rate of the larger gap between. In this regard, the automobile home CEO Qin’s explanation is that the cost does not reflect the current commercial value, income reflects only the current commercial value. Generally speaking, the value curve contains the created value, the provable value, the customer cognition value and the income, but with time, there will be a time difference and a loss. Therefore, the creative value is often not fully reflected, but through the provable value, customer recognition value and income to reflect. "Car home" has been relatively stable so far, thanks to its own cash flow into the investment, this year’s money I must put in the enterprise to do the future investment, but this investment is not next year can immediately earn back." In February 19th, Qin made an interview with reporters in the twenty-first Century business herald. Through earnings analysis, the main revenue of the car home comes from the core advertising and dealer yellow pages services, including the increase in the proportion of revenue transactions business. But because the number of paid dealers has reached 21705, almost touch the top, and dealer yellow pages only cover the new car service, there is no second-hand car related business, yellow pages service revenue growth is decreasing. In the future, the car family’s revenue growth will depend on expanding the number of used cars, insurance and financial services providers. Business layout focus is not online, according to Qin introduced, this year, the car home will build a new car electricity supplier service system, to enhance customer value. Specifically, the growth strategy is to increase the number of car users, promote the continuous growth of advertising business and sales of clues, and expand the market share of new car electricity supplier business. Qin optimistic estimates, this year’s electricity supplier environment should be good. "From the point of view of the host plant, the current capacity expansion is many, need to be different from the traditional line under the new channel to digest the increment, reduce the manufacturer’s customer cost. For 4S store, it can reduce the marketing cost, increase the opportunity of value-added service, reduce the financial risk, reduce the inventory and capital cost, and increase the value-added service after the sale, and increase the profit." In the field of electricity suppliers, the car home will mainly promote the flag shopping mall business, covering open platform, proprietary business and automotive finance.

汽车之家重点在线上:秦致否认接盘平安好车-搜狐科技  导读   “目前二手车业务还是赔钱的,处于孵化期。B2C和C2C模式都有。”对于汽车之家接盘平安好车的传闻,秦致的回答是“我最近三个月都没见过他们的人”。   本报记者 王欣 北京报道   2015年,汽车之家收获了一份靓丽的财报。数据显示,2015年第四季度,汽车之家净营收同比增长46.3%至10.815亿元,连续九个季度超出预期。2015年全年,净营收同比增长62.4%至34.640亿元,调整后净利润同比增长36.2%至11.031亿元。   不过,净营收高增长的背后也有不足,从数据可以看出,去年汽车之家的营收增长率与净利润增长率之间的差距较大。对此,汽车之家CEO秦致的解释是,成本并不能反映当期商业化价值,收入只反映当期商业价值。   一般来讲,在价值曲线图中包含可创造的价值、可证明的价值、客户认知的价值以及收入,但随着时间推移,会存在一个时差和折损。所以,可创造的价值往往并不会被完全反映出来,而是通过可证明的价值、客户认知的价值以及收入来体现。   “汽车之家到现在为止运营比较稳定,这得益于它一直靠自有的现金流去投入,今年挣的钱我一定要放在企业里去做未来的投入,但这个投入不是明年能立刻挣回来的。”2月19日,秦致在接受21世纪经济报道记者采访时说。   通过财报分析,汽车之家的主要营收来自核心广告和经销商黄页服务,其中交易类业务的营收占比在增加。但由于现有付费经销商的数量已经达21705 家,近乎触顶,而经销商黄页只是覆盖到了新车服务,没有二手车相关业务,黄页服务营收增速在降低。预计未来,汽车之家的营收增长将会依托于扩展二手车、保险和金融服务商数量。   业务布局重点不在线下   据秦致介绍,今年,汽车之家将会搭建新车电商服务体系,全面提升客户价值。具体来说,其增长策略是:提升汽车之家用户数量,推进广告业务以及销售线索业务的持续增长,扩大新车电商业务的市场份额。   秦致乐观估计,今年的电商环境应当不错。“从主机厂角度来说,目前产能扩张很多,需要有别于传统线下的新渠道消化掉增量,降低厂商的集客成本。对4S店来说能够降低营销成本,提高增值服务成交机会;降低财务风险,减少库存和资金成本;带来售后增值服务增量,提升利润。”   在电商领域,汽车之家将主要推行的是旗下车商城业务,涵盖开放平台、自营业务和汽车金融业务。其中开放平台包括O2O业务和POP店,在O2O方面会推出“放心购”产品,主营经销商库存,同时也会提供新车和二手车。   B2C自营业务主要为10-15万的SUV车型,隶属中规车以及平行进口车业务。自营目标大概要卖三到四万辆车。“但是这里面有一些是一半我们开发票,一半我们不开发票,就是有一半叫做总经销模式,一半叫分销模式。”秦致说。   在秦致看来,有别于传统电商巨头的低价竞争,汽车之家做汽车更像是房地产交易,过程比较复杂,不像买一个简单的商品。   “就像双十一与电商是两码事。”秦致说,双十一更像是一个电商试验田,参与它有两个作用:一是让消费者明白,汽车之家是一个可以产生购买的地方,而不是一个只能浏览网页的地方;二是可以用来集中冲量,测试汽车之家在电商方面的商业产品和服务。   对于是否会加大线下的投入问题,秦致表示,汽车之家目前重点在线上,线下的事情目前不会过多考虑,因为这些服务是线下企业积累了很多年的业务,但互联网是有可能通过互联网、计算、数据的方法,与线下的交易场景相结合提升行业效率。   “我们现在看到了希望。通过与4S店和厂商结合,在我们平台上卖车,可以整体提升效率。比如说提供SKU和用户的定单匹配效果,缩短整个产业链里面的库存周期数量。”   否认接盘平安好车   2015年,汽车之家厂商广告收入的17%来自移动端。这让秦致受到了来自投资者的不小压力,投资者希望汽车之家可以通过移动端来赚钱。   对此,秦致的想法是,移动端不着急挣钱,在用户体验和利润面前,开太多的广告位,会损害用户体验。相反,汽车之家会在经销商经常应用的ERP软件上进行投入。   “因为大部分中国经销商的ERP软件都在电脑端,下一个时代一定是属于手机端,但我们需要先搞明白电脑端怎么玩,然后再做一个跟手机有关的。”秦致说。   而对于外界不时传出的汽车之家与易车的合并传言,秦致也做出了种种假设,来验证两者合并的可能性到底有多大。   “合在一起能少花钱吗?在成本上,能不能多挣钱,可以提升价格么?客户收入如何,与创造价值之间还有多大差距?或者易车有很多空间,合在一起就涨上去了,如果最后发现创造价值与收入之间的差距很大,也许合并是一个机会,可能短期之内让收入超过可证明的价值,但是远远低于创造的价值。”秦致说。   “合并方式会是换股吗?”秦致进一步反问,“由于两家公司的股价不同,企业价值和现金是两个合在一起的,换股换的是企业未来,那是企业价值,现金不能计算。如果大家觉得两个都有需要,对这个事情认知差距比较近,说不定就在一起合作了,但如果差距都比较大,就有难度。”   实际上,除了在新车电商领域“火力全开”,汽车之家也在开展二手车交易。但秦致有意避谈较为薄弱的二手车业务。“目前二手车业务还是赔钱的,处于孵化期。B2C和C2C模式都有。”对于汽车之家接盘平安好车的传闻,秦致的回答是“我最近三个月都没见过他们的人”。相关的主题文章: