Going Mobile With Responsive Web Site Design-demonophobia

Internet-Marketing Make sure your Web site shows up in search results Digital marketing expert Kevin Serwatowski notes that since April 2015, Google’s algorithms have been incorporating the mobile friendliness of Web sites into its search ranking. Google scans the site then rates it based on load times. If load times are slow, or a site is not mobile friendly, it could drop in organic search results. It has be.e inevitable for Web site owners to optimize their Web sites for mobile users. .panies can create a separate mobile Web site to cater to mobile visitors, but having one responsive Web site is more efficient and cost-effective. Not having a responsive Web site can cause .panies to miss out on a large percentage of the fast growing audience. Can your Web site handle view screens of all types and sizes? Regardless of the users device (desktop, tablet, mobile, non-visual browser), responsive Web design renders the display differently (i.e., responds) based on the screen size. Responsive design is Googles re.mended design pattern. Serwatowski adds that responsive Web design is the new standard in professional Web design and search engine optimization. What is Responsive Design? Responsive design responds to the device used to search the Internet. All of the content, images, videos, and structure of the Web site remains the same but shrinks or expands to ac.modate the screen size of the device. A desktop user and a Smartphone user will see the same Web site, but at a different size. Mr. Serwatowski points out that a mobile optimized Web site isnt responsive in the same sense as a responsive Web site. A mobile optimized Web site is a secondary Web site that Web visitors are directed to when they access a B2B Web site on a mobile device, such as a Smartphone. A business with a mobile optimized Web site has two Web sites, a desktop Web site and a mobile Web site. The Web sites are independent of each other and need to be updated separately. This is a less efficient and more expensive choice. WITH 67%+ of online search is with Google many Web developers, marketers, and SEOs follow the guidelines and best practices of Google. Google re.mends responsive design as the top Web site design. Serwatowski states that a responsive Web site has only one URL using the same HTML across all devices making it easier for Google to crawl the Web site, index the pages, and categorize pages according to its algorithm. Making your Web site easier to crawl will positively impact your search engine rankings. Anticipating the needs of your Web site visitors A responsive Web site is viewable on any device the user is using to search online. A Web site that conforms to the needs of each user reduces the bounce rate of a Web site because users dont get frustrated and leave a site. A responsive Web site design also makes sharing links with other users easy. When a user shares a link to a Web site from their mobile device, a desktop user that clicks on that link will see a Web site that is expanded to fit the desktop screen. Today mobile Web browsing outranks desktop Web browsing. A responsive Web site ensures that a Web site design looks great and navigates well on every device including Smartphones. A responsive Web site design creates a great user experience while improving search engine optimization. About the Author: 相关的主题文章: